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Got a dating app idea? We’ll build it, launch it, and grow it.

Join the UK’s only incubator dedicated to niche dating apps

We turn your concept into a live, revenue-generating platform, with minimal upfront investment design and development costs and a shared-success model.

How It Works

See What's Possible

Our apps are changing how people connect, one niche at a time.


Sober Love – Connecting people living alcohol-free

  • 4K+ downloads in less than 6 months, featured in national press

Chapter 2 Dating – For widows and widowers starting fresh after life changes

  • Over 16,000 users, 4 marriages and thousands of meaningful matches in its first year

WidowsFire – Supporting widows and widowers ready for fun but not full commitment

  • Built a loyal community and strong brand presence, achieved incredible press & media interest

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What We Look For

We partner with founders who:

  • Have a unique niche or community focus

  • Understand their target audience

  • Bring passion and purpose to the idea

  • Are willing to commit to an initial investment of at least £10k

  • Have an established network of high net worth individuals who may be willing to invest

  • Are ready to collaborate and grow

No tech team? No problem.

We provide everything you need to bring your app to life, from strategy and tech to growth and support.

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Why Partner With Us

  • Work with Nicky Wake, who raised over £300K to bring her app dreams a reality, as she reveals the secrets behind her success

  • Minimal upfront cost

  • Shared risk, shared success

  • Expert team with dating-industry know-how

  • Fast, proven route to market

  • Strategic marketing & proven PR support to help grow your app – we can help you reach thousands of users through securing media coverage in broadsheets and tabloids, TV, radio and podcasts

Ready to see if your idea qualifies?

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Pitch Your App Idea

© Copyright 2025 Chapter 2 Dating™ | All rights reserved | UK Registered Company No. 14082950

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Chapter 2™ - Founded by Nicky Wake

Nicky is a widow, who at just 49, sadly lost her husband in April 2020 and has struggled to find a way to move forward and consider dating again. She has set up Chapter 2™ as a safe platform for widows and widowers to move on and find happiness and their next chapter.

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© Copyright 2023 Chapter 2 Dating | All rights reserved

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